Founded by Wendy Saunders and Vincent de Graaf in 2005, aim is a Shanghai based design studio
who design and manage a substantial number of projects throughout China and South East Asia.
Our work is inspired by its context and the fine line between vision and practicality. The journey from concept to final product is made with attention, devotion to quality and an ability to see small details within the bigger picture.
With over ten years in Shanghai, we understand the complexity of building in Asia. And having gained experience in the different scales of design, architecture and urban planning.
We have come to appreciate projects where we can combine all these aspects. Collaborative across different fields, resulting in more complete and integrated projects.
At AIM, process is part of the purpose.
AIM is a passionate and international group of urban planners, architects and designers, who understand the value of a design process and the importance of context.
AIM is teamed up with 40 people from 10 countries, which enables us to be understanding and sensitive to projects generating from various contexts and cultural values.
Wendy Saunders - Principal Architect
Wendy was born and raised in Bruges, and comes from a family of shoemakers and craftsmen. Her influences are varied, ranging from the nuances of street life in China, or the construction of a well-made chair, and often visceral – the smell of leather, the sensation a material evokes, the impression of space both externally and on our mental maps. She graduated with a Masters in Architecture in Ghent, Belgium, and practiced in Amsterdam, before coming to China in 2004. Wendy’s design philosophy is direct, powerful, and punctuated by a sense of humor, beauty, and daring.
Vincent de Graaf - Principal Architect
Vincent graduated with a Masters in Interior Design in Maastricht and a Master’s degree in Architecture and Urban Planning in Amsterdam. With working experience stretching over multiple respected offices in design, architecture and urban planning in both Europe and China, Vincent is both an architect engaging with traditional concepts and cultural ‘big picture’ ideals, and uniquely capable of seeing a project from the inside out. He has a Dutch practicality and warmth, and his design practice fuses strength with optimism and new, inspired considerations of community.
Miriam Bray – Managing Partner
Born in Guilin, raised in Hong Kong and educated at Oxford, Miriam is a veteran in bridging creativity, aesthetics with business acumen. She has held CEO positions at Richemont, Imaginex and La Perla; as well as being the founder and creative director of her own branding agency and furniture brand. Her rich multi-disciplined and multi-national experience helps AIM diversify its design focuses and expand beyond the horizon of architecture and interior design.