AIM Architecture’s co-founder, Vincent de Graaf, recently joined Julius Poole on his podcast for a conversation about architecture, spatial branding, and the evolving role of design.

Julius, known for his insightful discussions on design and creative industries, brings a fresh perspective to conversations with leading architects, designers, and thinkers. 

In this episode, Vincent shares thoughts on AIM’s approach to crafting meaningful spaces, balancing creativity with function, and navigating the intersection of architecture and brand identity.

Listen now: https://open.spotify.com/episode/52Fy8AgJw8m6nikRMMPry5?si=34cba2ef16824c16

Mosaic of China / Episode 12: The Aimful Architect

Wendy SAUNDERS – Co-Founder, AIM Architecture

Buildings, buildings, buildings. There has been a decades-long construction boom in China, and behind every building is an architect. Wendy Saunders has witnessed this boom, and as Co-Owner and Principal Architect of AIM Architecture, has created a niche in boutique design projects.

In today’s episode, we hear how Wendy has teamed up with Chinese clients such as the cosmetics brand HARMAY to bring a modern European design sensibility to the consumer-centric world of retail and hospitality in China. And as you’ll hear from our conversation, she has done so with a healthy dose of pragmatism and good humour.