Following the success of Zara’s Shanghai Flagship, AIM Architecture was invited to design Zara’s newest flagship on East Nanjing Road, one of the world’s busiest retail streets.
More than a facade, the project creates a new urban interface. The building opens itself to the city through a deep, porous frontage where street, plaza, and store overlap. A shaded forecourt offers a rare moment of pause within the constant flow of pedestrians, giving space back to the public realm.
Designed not as an image but as infrastructure, the facade comes alive through light, movement, and people.
The facade is only the beginning. Interior reveal coming soon.




































AIM made it to the 2023 AD100 China! Our project HARMAY Fang is featured as in the Retail category and published in the “2023 AD100 Collection”. This underscores our dedication to regeneration projects, innovative design, and building spaces for communities.





























