HARMAY Shenzhen

HARMAY Shenzhen


Nearly 50 years ago, Shenzhen was little more than a market town, evolving today into one of the largest and most important cities in southeast China. Continuous urbanization and development have rendered construction sites a symbol to the urban landscape. Building parts, stacked materials and interior systems, unwrapped, and waiting to be assembled stage themselves as if temporary art installations, a tribute to the honesty and brutality of the city’s inner belly as living machine.

The HARMAY Shenzhen site is part of a new large-scale commercial area within this machine, a deep and narrow space that connects the outdoor public area with the inner commercial space. Its length reveals a natural linear organization with a depth that draws magnetising energy, driving visitors into further activation. The store’s design language is derived from the city’s industrious qualities. Where many stores promote the image of future perfection, HARMAY Shenzhen embraces the tension of ‘work in progress’ to create a new definition of urban spectacle whilst asserting in its own design philosophy of warehouse culture.

Complex piping systems are used as a central focus, elevating them to the status of object, like capillaries under the smooth skin of the mega-structure. Galvanized steel pipes wrap the space to form a boundary while terminal tubes scatter and gather to shape an interactive interface. 

The facade’s opening finds its way between two parallel pipes to create an immersive entrance while others extend unapologetically into the public space in humorous, experimental contrast to the purity of the adjacencies.

The interior journey divides into three natural stages. In the first, pipes wrap the space and transform suggestively into functional furniture, thus no longer independent objects but an integrated system linked within the entire space, lined in the brand’s signature green tone, inspired originally by industrial factory racks. 

In the middle area, mobile trolleys like factory carts imply the presence of goods in transport and circulation and bring a rich rhythm to the existing architectural elements. 

In the final stage, the order of repetition and tight spaces re-emphasizes the experience of the HARMAY warehouse. As the end point of the experience, the cashier is no longer a subsidiary hidden existence, but emphasized by the densely extended pipes to celebrate and strengthen the integrity of the entire journey bringing visitors a rich and varied experience.

HARMAY Shenzhen is AIM Architecture’s 14th project across 9 cities in PRC.

About AIM Architecture
AIM is a collective of passionate, international individuals. Founded by Belgian and Dutch architects Wendy Saunders and Vincent de Graaf in 2005, AIM brings together architecture with interior and product design to create wholly integrated products and ideas. Headquartered in Shanghai and with offices in both Antwerp and Chicago, AIM is a global studio with local feeling.

The approach is deliberate and focused. Context is paired with concept where the fine line between vision and practicality is explored. The results are unique spaces with powerful narrative, refined details, built-in love of materials and passion for place and purpose.

Looking at cities with fresh eyes, the studio’s community centric design pushes to enhance the vibrancy of a place and forge stronger connections with its people. AIM aims to activate and create positive impacts on cities through hospitality, retail, cultural and office projects.

Founded in 2008, HARMAY is a Chinese cosmetic brand known as an innovator in the industry. The company started as a cosmetics e-merchant on Alibaba’s Taobao and in 2017, HARMAY unveiled its first brick-and-mortar store using an architectural design quite unique among other retail cosmetic brands.

HARMAY Shenzhen is part of AIM Architecture’s on-going collaboration with HARMAY, a design partnership that has helped to define a disruptive language in China’s architectural retail landscape.

Client: HARMAY
Location: Excellence INTOWN Shopping Centre Shen Zhen
GFA: 485 sqm
Completion: 07.2022
Design Scope: Interior and facade design
Design Principals: Wendy Saunders, Vincent de Graaf
Team Leaders: Jerry Guo, Simon Huang
Interior Team: Emilio Wang, Hu Dongkai, Jo Jiao, Jiao yan, Song Jie
General Contractor: Shanghai Hengpin Decoration Design Engineering Co., Ltd.
Display Supplier: Shanghai Yueben Decoration Engineering Co., Ltd.
Main Materials: Galvanized steel, Stainless Steel, Terrazzo, Hollow concrete block
Photography: Wen Studio, Bowen Gu
Copywriter: Sima Bibi, Carmen Xu

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