A bright light beckons across the street, calling to you in the clamor of Xintiandi. The light, and the world it shines from, feels freeing, full of possibility. This boundless new world belongs to JMGO’s first flagship experience store, designed by AIM Architecture. Borders blur and technology meets art in JMGO SPACE ONE.
JMGO, a tech company specializing in projectors, sells more than optimized content. Their product is about experiences, curiosity, and freedom. A projector can be targeted anywhere in a home, on walls, the ceiling or floor, even people in a home, and it can also just disappear. It is a feature and can be featureless, a product that takes away what you do not need. Something that de-clutters.
The store has two levels; the ground floor is the store itself, with the silver pods showcasing possible use of the products. Six capsules reveal a different ‘home scene’: bedroom, dining room, living room, office, fitness, game room. The infinite canvas that allows those stories to happen.
Location: Shanghai, China
AIM Design Scope: Interior design +Facade design
Design Principals: Wendy Saunders, Vincent de Graaf
Interior Team: Baoer Wang, Leslie Chen
FFE Team: Lili Cheng， Weisha Dai
Contractor: Shanghai Hengpin Design Decoration Co, Ltd
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