pizza express
Shanghai, China, 2013 – 2016
One well loved brand, multiple distinct branch locations. Design elements that allow different angles of the same brand to shine, while adhering to the commonalities through material choices, colour schemes, and kitchen lay outs.
Ranging from the “market” themed Chamtime location, the picnic in the park at Raffles, to the YYC youthful scooter themed restaurant, each branch differs in design, aesthetic and concept, and clearly articulates the Pizza Express brand. From the material choices to table layouts we try to ensure that the story and uniqueness is felt throughout.
Client: Pizza Express
Design Team: Wendy Saunders, Vincent de Graaf, Fuzi He, Lee Li Shiwa Tseng, Alejandro Felipe, Nancy Deng, Schiwa Tseng, Zhao Lei
Photos: Dirk Wieblen
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bluePizza Express
