When SOHO asked us to design a mall, we re-envisioned the concept of shopping and shopping centers. Shopping centers are traditionally conceived of as commercial centers – places for and about consumerism and consumption. Picturing our favorite collection of stores and F&B outlets, and the experience and pleasure of engaging with them, led us to a design of a mall that didn’t look like a mall, but rather a home to individual shops, restaurants and bars. The design presents each brand individuality rather than collective. Our aim is: “Shopping Small” instead of “Shopping Mall”.