



If we had a moon, it would be a bold and unexpected place, where every crater and curve tells a story of renewal and endless possibilities. A dynamic playground where creativity knows no bounds, and the past, present, and future intertwine in a lively dance of regeneration and sustainability.
Our moon would be an ever-evolving space, filled with light and shadow, where unpredicted connections spark inspiration and where every step invites exploration and discovery. It would embody the spirit of transformation, turning ordinary into extraordinary.
As we celebrate the mid-autumn festival, we honor the cycles of renewal and the beauty of change. May this festival bring light, inspiration, and new beginnings to all!
AIM Team






We are proud that our project Miancang Cotton Park has been featured on the cover of INDESIGN Magazine, Australia! This project is a testament to our commitment to regeneration, innovation, sustainability, and community—the core pillars of our work.







At AIM, we believe that hospitality is more than just accommodation. It’s about creating immersive experiences that resonate deeply with the local culture while prioritizing health, comfort, and environmental responsibility. By collaborating with local artisans, we highlight their craftsmanship and build strong community connections, meeting the rising demand for authentic, locally rooted experiences. As the hospitality industry evolves, we stay committed to fostering local partnerships and cultural understanding, crafting spaces that are not only memorable but also profoundly meaningful. Today, Vincent de Graaf will be giving a lecture at the AIA event at Roca ShanghaiGallery on how wellness, well-being, and sustainability are key elements in hospitality design. Join us to learn more about our design approach.


We are thrilled to be featured in an insightful article by Vladimir Belogolovsky on Stir World, where he delves into AIM Architecture’s approach to resilient design. The piece explores how our commitment to emotionality and contextual sensitivity shapes our architectural narrative, emphasizing the balance between form, function, and human experience.
Belogolovsky highlights our belief that architecture should evoke emotion, inspire interaction, and adapt to changing environments, especially in urban settings where resilience and sustainability are paramount. His article captures our vision of creating spaces that are not just buildings but experiences that connect people with their surroundings.
Read the full article here and explore how AIM Architecture continues to redefine the urban landscape through innovative and meaningful design.



The event, boasting over 200 attendees from across the world and featuring a distinguished lineup of more than 20 industry experts, served as a dynamic platform for discussions on design in hospitality.
During his session, Vincent shared his perspectives on the pivotal role of contextualized design and community commitment in enhancing hospitality projects. Emphasizing the importance of understanding local culture and fostering meaningful connections, he highlighted how these elements can elevate guest experiences to unparalleled levels of excellence.AIM’s journey in the hospitality industry has been marked by a relentless pursuit of excellence and innovation. Having designed for various hospitality groups including Hyatt, Naked Stables, Soho, Cohost, FX Mayr, and Club Med, AIM has amassed a wealth of firsthand experience creating exceptional guest experiences. The studio’s collaborative efforts with these renowned brands have not only shaped its design acumen but also deepened its understanding of the intricate nuances of the hospitality landscape.


INFO COMING SOON


Our project Taoxichuan Hotel project in Jingdezhen, part of The Unbound Collection by Hyatt, is featured in Architecture Practice magazine. This project reflects our ongoing commitment to designing spaces deeply rooted in their cultural and historical contexts, offering guests a unique and memorable experience.






Through this poem, we want to extend our wishes for a year overflowing with love, boundless creativity, and a passionate energy that fuels your endeavors.
Meanwhile, we remain committed to our mission: creating spaces that infuse streets with vitality, ignite places, and enrich cities with vibrant designs. Our goal? Continuously spreading positive impacts through every project we undertake.
Here’s to a year filled with growth, joy, and incredible transformations.
With love,
AIM Architecture
–
Wood Dragons of Creation
Crafting future together
A poem by AIM Architecture
–
“Architects dream of a prosperous future,
Telling stories of strength in wood’s texture.
In the embrace of dragons, a destiny unfolds,
Their sinewy foundation, and innovation it holds.
Wooden dragons soar, scales shining bright,
A vision of strength, architects’ delight.
Seeking inspiration in the dragon’s gaze,
Blending context and innovation in unique ways.
Ancient lore unfolds in blueprints so grand,
A year of prosperity, projects we understand.
Cities in our hearts, people in our minds,
Ambition thrives, and positive impacts bind.
Conscious spaces we design, sustainable and clear,
Shaping the future’s light, like a dragon’s career.
Thanks to all who support, like the brightest star,
Together we build, reaching heights afar”.

As we embrace the festive spirit, we extend our warmest wishes for a vibrant Christmas and a joyful new year, brimming with love, creativity, and passion. The coming year is packed with exciting projects for us. As per our tradition, these initiatives are dedicated to enhancing urban landscapes, elevating surroundings, and fostering community well-being.
We look forward to sharing these endeavors and embarking on another year of meaningful transformations. Here’s to a bold and inspiring year ahead! With Love, From Antwerp, Shanghai, and Chicago.
The AIM Team


During the 2023 China Dezeen Awards Ceremony, AIM Architecture was honored with the prestigious China Interior Design Firm of the Year Award! We extend our heartfelt thanks to Dezeen for recognizing our dedication to human-centric design and we’re more excited than ever to continue shaping environments that enhance the lives of those who inhabit them.
A big thanks to our clients for their trust and our team for making it all possible – you’ve been an integral part of our journey towards creating more vibrant and inclusive cities!




AIM made it to the 2023 AD100 China! Our project HARMAY Fang is featured as in the Retail category and published in the “2023 AD100 Collection”. This underscores our dedication to regeneration projects, innovative design, and building spaces for communities.
Since the birth of AD100 in 2013, AIM has been continuously selected for the biennial list, now six times in a row. We are so honored by this recognition and are sincerely grateful for AD China, our long-standing clients and the incredible team behind this achievement!


We are excited and honored to be part of the judging panel for the ongoing WAF Awards 2023 in Singapore this week! It is an honor to assess and celebrate the most innovative designs and witness the groundbreaking creations at the WAF Awards. A week filled with global design excellence!
About WAF Awards
WAF is the world’s largest annual, international, live architectural event. It includes the largest live architectural awards program in the world, dedicated to celebrating excellence via live presentations to an audience of high-profile delegates and international juries.


Celebrating Innovation and Excellence in Hospitality Design at AHEAD Awards Europe!
A few days ago, we thoroughly enjoyed being part of the judging panel for the AHEAD Awards Europe! We had an incredible evening in London, dedicated to recognizing and honoring the most innovative and excellent designs in hospitality.
The atmosphere was electric, filled with creative energy and passion for groundbreaking design concepts. Witnessing the inspiring designs showcased was nothing short of awe-inspiring.
We are grateful to be part of such a dynamic and creative community that pushes the boundaries of hospitality design. These awards not only celebrate the achievements of talented individuals and teams but also contribute to shaping the future of the industry.
About AHEAD Awards
The leading Awards for Hospitality Experience and Design organised by Sleeper – comprises four regional annual awards programmes, celebrating the achievements of those shaping the hospitality industry across Asia, the Americas, MEA and Europe.


Exciting news! We’ll be joining the speaker panel at the Sustainable Forum ECO VISION hosted by Yehyehyeh this Saturday. Join Wendy Saunders, AIM Co-founder, and principal architect, as we explore our insights on sustainability, with a special focus on:
1. Architecture Connected to its Context: Exploring the profound impact of contextual integration in sustainable design.
2. Reinventing More with Less – Transformations and Regenerations: Unveiling innovative approaches to sustainable development.
Let’s reimagine a future where sustainability is at the core of every architectural endeavour.


We are delighted to share that our company has secured a spot on the esteemed shortlist for the Spatial Category of the 2023 FRAME Awards, with the focus squarely on our outstanding achievement: Taoxichuan Hotel, in the Unbound Collection by Hyatt, our latest hospitality project, and the seamless extension of the architectural legacy set forth by David Chipperfield.
Our project, aptly named “The Road of a Fascination”, is more than just a physical space; it’s a narrative, a story of a journey. Much like the intricate and enduring life of porcelain, it represents a quest for the unknown, a thirst for the unexpected, and a pursuit of truth, all interwoven with countless encounters along the way.
Set in the heart of Jingdezhen, the renowned ceramic capital of the world, Taoxichuan Hotel is not just a hotel; it’s a celebration of ceramics in all their glory. As part of the renowned Art & Tourism development in Taoxichuan, this project is a testament to the fusion of art and hospitality, a journey into the heart of creativity.
Click here to view details
About FRAME Awards
The FRAME Awards is an annual international awards program that celebrates and honors outstanding achievements in interior design and spatial design. It recognizes innovative and creative projects across various categories, including retail, hospitality, residential, public spaces, and more. The FRAME Awards are known for highlighting design excellence, pushing the boundaries of creativity, and showcasing the most inspiring and impactful designs from around the world. This prestigious event brings together designers, architects, and professionals from the design industry to celebrate exceptional spatial and interior design work.



We are thrilled to announce that our company has been longlisted for the Large Retail Interior Category of the prestigious 2023 Dezeen Awards, and the spotlight is shining on our retail project, HARMAY Chongqing!
With HARMAY Chongqing, we are pushing the boundaries of design and retail. Our goal is not just to offer exceptional space, but to create an environment that tells a story, sparks conversation, and invites exploration. It’s a fusion of the industrial past and the future of retail, and we’re thrilled that Dezeen Awards has recognized the innovation and craftsmanship behind this project.
None of this would have been possible without the dedication of our talented team and the unwavering support of our clients and partners. We’re truly humbled by this recognition, and it motivates us to keep pushing the envelope in the world of design and retail. Stay tuned as we embark on this exciting journey through the 2023 Dezeen Awards. Your continued support means a lot to us, and we can’t wait to see where this adventure takes us.
Click here to view details
About Dezeen Awards
Dezeen Awards is an annual awards programme identifying the world’s best architecture, interiors, design, and sustainability projects, as well as the studios and the individual architects and designers producing the most outstanding work. Organized by Dezeen, the world’s most influential architecture and design website, Dezeen Awards is now in its sixth year and has become the benchmark for international design excellence and the ultimate accolade for architects and designers everywhere.



On September 16, 2023, Vincent de Graaf, Co-founder and Principal Architect of AIM Architecture, delivered a speech at the Xinxi Business Conference &「Art Sparkles」Forum by Wallpaper* held at the Xinxi Sales Center in Shenzhen.
Designed by AIM Architecture, Neighbors, a new coastal commercial complex jointly built by Xinxi and China Resources MixC Lifestyle, was unveiled for the first time at this event. Tian Xiangyang, head of the product planning department of China Resources MixC Lifestyle Headquarters, and Vincent from AIM Architecture, gave speeches on the design philosophy and product concepts of the project.
AIM created “The Wharf Park” around the project. Horizontally, it connects to the sea and opens towards the city; vertically, it connects to the project and directly to the tower. Guests can enter the wharf park through the main entrance, “Sky City”. Each floor serves a unique purpose. In order to enrich the experience for guests, AIM carefully designed multiple nodes, aiming to present a more attractive and diverse coastal lifestyle to Shekou and Shenzhen.
This forum invited artist Chen Ke, product designer Fran k Chou, and digital artist Zhang Zhoujie to have a dialogue with the editor-in-chief Guo Jiacheng from Wallpaper* to discuss the new lifestyle in the city and the charm of art. At the event,「Art Sparkles」Forum by Wallpaper* also joined hands with Shekou「Xinxi 」to invite visual artist Sugarman, as well as 15 domestic designer brands, to co-create an exhibition “Wandering in the Room”.



We are delighted to share the news of our recent reception of the Luminary Award bestowed upon us by our esteemed friends at INDE.Awards in Australia. This honor serves as a testament to our dedication and contributions to the realm of design.
Click here to view details
About INDE.Awards
INDE.Awards is the world’s only architecture and design awards programme to encompass the entire region and its progressive and intuitive design vernacular. Every year, the INDE.Awards acts as a barometer of our progress as an industry and a region, a platform through which projects, people and products from the last year can be elevated, celebrated and recognised across the globe. Since the awards were first launched in 2017, they have attracted entries from over 14 countries across the Indo-Pacific.





On July 26th, Marta Pozo, AIM Architecture Studio Director will be part of the speaker panel at the 2023 Cadex Summit. Marta will deliver a speech with the theme “Creating Theaters for Life”.She will share AIM’s vision on how designers can play an important role in contributing to a brighter future. We are eagerly anticipating our participation in the summit, alongside an exceptional gathering of talented designers.


We are delighted to announce that our project “The Hive“ has been shortlisted for 2023 WAF (World Architectural Festival), in the category of “Future Project: Commercial mixed-use”. The festival will take place at Marina Bay Sands, Singapore from 29 November to 1 December. The overall winners and special prize winners will be announced then.
Link here. Stay tuned!
About WAF 2023
World Architecture Festival (WAF) is where the world architecture community meets to celebrate, learn, exchange and be inspired. This year, for the first time since 2015, the festival returns to Singapore on 29 November – 1 December. At the heart of the festival sits a unique awards programme. All finalists will present their project live.



We are excited to share that our project HARMAY Wuhan Hang has won the DNA Paris Design Awards 2023 in the “Interior Design/Retail” category. Congratulations to all the winners and thanks to our dear team for making it possible!
Link here


Our project HARMAY Hangzhou is featured in Dezeen’s roundup of interiors inspired by the whimsical world of Wes Anderson.
Our design for HARMAY Hangzhou captures the essence of playful yet sophisticated storytelling, with spaces that transport visitors into a world where past meets present in a vibrant dance of color and form. This recognition celebrates our dedication to creating memorable retail experiences that stand out and inspire.
Read the full feature here and discover how HARMAY Hangzhou channels the spirit of cinematic nostalgia in contemporary design.